The typeface Museo Sans, designed by Dutch typographer Jos Buivenga for exljbris Font Foundry, is used as the main font family throughout the IWBI identity. It is a sturdy, low contrast, geometric, highly legible sans serif typeface that is very well suited to display and text use. Released in 2008, the font is still a best selling typeface, attesting to its timelessness. The lightest weight of Museo Sans 100 should be used for body text. Museo Sans 500 should be used for headers, but heavier weights are provided if they are needed to increase legibility. This range of font weights provides the maximum amount of flexibility to ensure that text is always highly legible at all sizes, in all applications. Font should be displayed in Cool Gray 11, white or WELL blue only.
p>The typeface Museo Slab serves as the secondary font for IWBI, Although the forms of the letters are identical to those of Museo, the blunt serifs of Museo Slab are slightly longer and are frequently not rounded where they join the upstroke, but stand at right angles to it. The lightest weight of Museo Slab 100, should be used for body text. Museo Slab 500 should be used for headers, but heavier weights are provided if they are needed to increase legibility. This range of font weights provides the maximum amount of flexibility to ensure that text is always highly legible at all sizes, in all applications, font should be displayed in cool gray 11, white or WELL blue only. Museo Slab is used for headers and sub-headers, never as a body font.